British Council (USA)
A fresh look to celebrate a special relationship
ABOUT
Following our successes in working with British Council Canada, we won a bid to work on the paid social campaign to promote the special relationship between the UK and the USA, whilst Joe Biden attended the G7 summit.To honour the importance of Joe Biden’s visit to the UK, we were asked to create a new design style for the campaign. Drawing inspiration from the colours of British Council, as well as the UK and USA flags, we created a thematic colour pallet.
British Council (USA) - Campaigns
To honour the importance of Joe Biden’s visit to the UK, we were asked to create a new design style for the campaign. Drawing inspiration from the colours of British Council, as well as the UK and USA flags, we created a thematic colour pallet.
Working closely with the team on the ground ...
- 172% Increase in sessions
- 28% Drop in bounce rate
- 326% Increase in goal completions
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