Dormy
Multi-channel launch marketing a premium care community
ABOUT
Dormy Care are now a family of four luxurious 60+ bedroom care homes, offering a mix of quality care services to the ladies and gentlemen who stay with them.They approached us just as they were launching their first home to provide design and marketing support to raise brand awareness. Following initial talks, we quickly realised that the brand that had been created for them did not reflect the high standards in quality of living and care that Dormy held so dear.
We were entrusted with a bold, but important brand creation exercise that has proven fundamental to their positioning.
Dormy - Web Design
The Dormy Care website was designed to support the group’s rapid expansion and the launch of new luxury care homes across the region. Built to accommodate multiple locations, each home features its own dedicated area with stories, insights, and events. The project also included bespoke photogra...
- 240% Increase in users
- 188 % Increase in sessions
- 100% Increase in goal completions
Dormy - Branding
The Dormy Care branding captures the group’s commitment to exceptional care delivered with warmth and dignity. A refined colour palette, elegant typography, and emotive photography convey a sense of trust and quality, while subtle gold accents reflect the brand’s premium positioning. The refr...
- Significant uplift in qualified leads
Dormy - Print, Brochure
The Dormy Care brochure was created to reflect the quality, warmth, and attention to detail that define the brand’s care homes. Combining elegant design, rich photography, and clear messaging, it communicates the group’s values and approach to person-centred care. The layout balances sophisti...
- Empowered sales team to convert enquiries into sales
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