Borough Theatre - Branding

We were approached to evolve their brand with a view of retaining the love of their current, loyal audience, whilst attracting new, young blood. Working closely with the wonderful team at The Borough Theatre, our designers began to research trends from leading competitors. It was clear that bold, playful and disruptive fonts and colours were being used by many theatres to attract younger generations. Our design team set about creating a brand that sits well in traditional and emerging settings. The chosen brand has proven to be a huge success and provides an adaptable logo that can evolve with changes in the market, without losing its original identity. It sits beautifully and elegantly on posters for traditional theatrical events, whilst having the capability to be reversed out into black and white to present as youthful and progressive.