Sole Mate - SEO

Sole Mate is a specialist running shoes retailer and this SEO work focused on growing organic traffic and sales by building new category pages targeting specific, high-intent searches such as running shoes for Achilles tendonitis and trainers for a half marathon, while also improving visibility for their data-led gait analysis service. The result is stronger reach to new audiences searching for specialist footwear and clearer pathways to purchase for shoppers already close to buying.