Solemate - Shopify Website

Step into a store built for runners, by people who get running. Solemate is an independent running specialist in Merthyr Tydfil, South Wales. They needed an online store that matched the expertise and warmth of their in-person fitting service. We designed and built a full ecommerce experience covering shoes, clothing, accessories, tech and nutrition. Navigation is structured around how runners actually shop, with bold hero imagery, clean product cards and a “Become a Sole Mate” newsletter incentive to build a loyal community. The result is a site that works as hard as the team behind the counter, serving runners of every level, from first-time buyers to marathon regulars.