Baked Tiles
Full-service eCommerce marketing for a designer tile store.
ABOUT
The Baked Tile Co was founded by Lesley Taylor to bring a unique, curated selection of the very best designer tiles to the domestic market. Each collection is handpicked, following the latest designer trends and themes. We were approached to provide integrated full-service marketing and streamline the overall approach.
Baked Tiles - Campaigns, Black Friday
The Baked Tiles Black Friday campaign was designed to deliver a cohesive, high-impact promotion across email, social, web, and digital advertising. Centred on a refined visual style with strong typography and architectural imagery, the campaign reflected the brand’s premium aesth...
- Record breaking Black Friday sale
- Highest grossing month on record
Baked Tiles - Ecommerce
The Baked Tiles reskin and UX/CRO project focused on refining the customer journey to drive engagement and sales. Navigation, homepage structure, and key shopping pages were redesigned for clarity and conversion, showcasing the brand’s premium tile collections through elegant vis...
- Increased revenue by 46%
- Re-skinned entire website
- Drastically improved navigation & UX
Baked Tiles - Paid Ads
After just four weeks of working us, Baked Tiles’ Google Ad sales improved by 30% compared to the previous period. A result of a 20% conversion rate increase and an uplift in average order value. The growth was led by strategic campaign updates to bring in higher quality traffic,...
- 1110% ROAS
- Google Ad revenue increased by 30%
- AOV increased by 20%
