Baked Tiles - Ecommerce

The Baked Tiles reskin and UX/CRO project focused on refining the customer journey to drive engagement and sales. Navigation, homepage structure, and key shopping pages were redesigned for clarity and conversion, showcasing the brand’s premium tile collections through elegant visuals and intuitive design. The result is a seamless, design-led ecommerce experience that better reflects the brand and improves usability across devices.