Solemate - Shopify Website

Solemate is an independent running specialist in Merthyr Tydfil, South Wales. They needed an online store that matched the expertise and warmth of their in-person fitting service. We designed and built a full ecommerce experience covering shoes, clothing, accessories, tech and nutrition. Navigation is structured around how runners actually shop, with bold hero imagery, clean product cards and a “Become a Sole Mate” newsletter incentive to build a loyal community. The result is a site that works as hard as the team behind the counter, serving runners of every level, from first-time buyers to marathon regulars.