CampaignsLee Kum Kee
Lee Kum Kee - Campaigns, CCCO
The Chiu Chow Chilli Oil emailer translates Lee Kum Kee’s bold brand world into a focused, conversion-led format, combining appetite-driven visuals with clear incentives to drive immediate engagement while staying true to the brand’s energetic, flavour-first personality.
RESULTS
- Appetite-led visuals with instant impact
- Clear offer and CTA to drive conversion




















