Lee Kum Kee - Campaigns, Lunar New Year

The Lee Kum Kee Lunar New Year campaign celebrated the season with a vibrant, family-friendly theme centred around the idea of Legends Come Alive. Delivered across email, social, and web, the campaign featured interactive content, festive recipes, and a playful digital experience that encouraged engagement and sharing. It successfully brought the brand’s heritage and flavours to life, driving awareness and participation throughout the festive period.